Tough Mudder Expands to Philippines


Tough Mudder enters the Philippines with their maiden event is set on July 2018 in partnership with Proactive Sports Management.

Tough Mudder

Tough Mudder gives a new way to get dirty in the Philippines this year.  They have announced their partnership with Proactive Sports Management to bring the world’s leading obstacle course event to the Philippines for the first time in 2018. This marks the first time the brand has licensed its events in the country. They hold events on five out of the six habitable continents. The inaugural Event in the Philippines takes place in July, followed by another event in November 2018. Both events will feature the brand’s signature obstacles.

“This is the first time that Tough Mudder will be in the Philippines, and Tough Mudder is not just about being tough, it is also about teamwork and determination,” said Proactive COO Justine Cordero.

Expanding the Brand

This new licensee follows the success of other licensed events in different countries like Mexico, Bali, Ireland, United Arab Emirates, and Australia. It will provide access to events for active lifestyle individuals living or visiting the Philippines seeking the challenge, camaraderie and thrills that has makes it stand out as an OCR brand.

“Tough Mudder events have united millions seeking a more engaging, communal form of active lifestyle. We are excited to partner with Proactive Sports Management, who have a proven track record for success for athletic events in the Philippines, to ensure locals and tourists alike will have the same unparalleled experience that has made Tough Mudder the must-do event for OCR enthusiasts and weekend warriors alike,” said Will Dean, CEO and Co-Founder, Tough Mudder.

With more than 3 million participants to date across five continents, they have several challenges, such as:

  • Tough Mudder 5K
  • Tough Mudder Half (five-mile event excluding fire, ice and electricity)
  • Tough Mudder X (the toughest mile on the planet)
  • World’s Toughest Mudder (24-hour endurance event).

There will be about 150+ events across nearly a dozen countries welcoming participants worldwide.  This expands the global community that lives courage, personal accomplishment, teamwork and fun such as:

  • United States
  • United Kingdom
  • Germany
  • Australia
  • United Arab Emirates
  • Canada
  • South Africa
  • Oman.

Proactive Sports

The event in the Philippines is held in partnership with Proactive Sports Management, a sports events company which started in 2012. Proactive is known in the industry for staging various marathons and mass participation events like the highly successful Color Manila branded races.

Registration is ongoing, for more information, please visit FB/ToughMudderPhilippines.

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Post Author: Franc Ramon

Franc Ramon is a Marathoner, Mountaineer and a Duathlete. He has adopted the fitness lifestyle since mid-2010 and loves sharing them in his personal blog . While he's not on the trails, the road or on an adventure, he spends his time in the finance field.

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